Restructuring credit card management to reduce friction and confusion
Restructuring credit card management to reduce friction and confusion
Fintech
Mobile app
Banking
Redesign
I restructured the credit card management flow for a digital bank, helping users complete tasks faster and with less confusion. The redesign improved navigation clarity, reduced friction, and increased user confidence.
I restructured the credit card management flow for a digital bank, helping users complete tasks faster and with less confusion. The redesign improved navigation clarity, reduced friction, and increased user confidence.
Impact: Reduced user confusion and time spent on key actions, making credit card management faster and easier to understand.
Impact: Reduced user confusion and time spent on key actions, making credit card management faster and easier to understand.
Bringing a 360,000-member pension fund's application online, through a full platform redesign
Bringing a 360,000-member pension fund's application online, through a full platform redesign
Multi-role platform
Accessibility-driven design
B2C
I redesigned the user experience of a complex role-based pension platform alongside a cross-organizational team, improving accessibility, navigation, and clarity for both members and institutional users.
I redesigned the user experience of a complex role-based pension platform alongside a cross-organizational team, improving accessibility, navigation, and clarity for both members and institutional users.
Impact: Reduced support inquiries by 25% in 3 months.
Impact: Reduced friction in multi-step pension applications, improved task completion for less tech-savvy users, and enabled internal teams to scale with a reusable UI system.
Designing a cohesive experience for an all-in-one
E-sports tournament platform
Designing a cohesive experience for an all-in-one
E-sports tournament platform
Designing a cohesive experience for an all-in-one
E-sports tournament platform
Gaming
Beta product
Startup
I contributed to the UX/UI design of Trophi’s Beta, an E-sports platform for streamers, organizers, and players. I shaped key flows for players and club owners, from joining ladders to managing tournaments, and created a UI library to speed delivery. Collaborating with developers and gathering Discord feedback, I ensured clarity and usability under tight timelines.
I contributed to the UX/UI design of Trophi’s Beta, an E-sports platform for streamers, organizers, and players. I shaped key flows for players and club owners, from joining ladders to managing tournaments, and created a UI library to speed delivery. Collaborating with developers and gathering Discord feedback, I ensured clarity and usability under tight timelines.
Impact: Accelerated stakeholder buy-in and early-stage funding by translating key product concepts into testable, investor-ready design artifacts
Impact: Accelerated stakeholder buy-in and early-stage funding by translating key product concepts into testable, investor-ready design artifacts
Clarifying a complex B2B offer through a website redesign
Clarifying a complex B2B offer through a website redesign
Clarifying a complex B2B offer through a website redesign
Website Redesign
Marketing & Tech
Visual Communication
I worked with a design team and branding partners to restructure a media tech website, refining IA, copy, and visual assets based on user testing insights.
I worked with a design team and branding partners to restructure a media tech website, refining IA, copy, and visual assets based on user testing insights.
Impact: 78% of users perceived the product as trustworthy after the redesign, according to user testing.
Impact: 78% of users found the product trustworthy after the redesign, according to user testing.
Logo
product
Logo
product
Logo
Logo
Logo
Logo
Logo
Logo
Structuring a scalable marketing website for a white-label payroll platform
Structuring a scalable marketing website for a white-label payroll platform
Website for SaaS
Payroll Tech
Multi-audience
I redesigned Salsa’s website by restructuring the information architecture and mapping user journeys to communicate its embedded payroll offering across diverse audiences, from startup founders to technical teams, while ensuring the UI was flexible for future content growth and product expansion.
I redesigned Salsa’s website by restructuring the information architecture and mapping user journeys to communicate its embedded payroll offering across diverse audiences, from startup founders to technical teams, while ensuring the UI was flexible for future content growth and product expansion.
Impact: Strengthened the product narrative and supported the brand launch, contributing to a successful $10M seed round.
AI Experiments
AI Experiments
Building a dual-mode travel hub with Claude Code
Building a dual-mode travel hub with Claude Code
Solo Project
AI Experiment
Full-Stack Build
I designed and built a hub for my solo trip through China, replacing scattered tools, tabs, a messy Notion page, and a Notes app full of links. One planning tool before departure, a different hub once I landed. From a brief-first AI workflow to a shipped app.
I designed and built a hub for my solo trip through China, replacing scattered tools, tabs, a messy Notion page, and a Notes app full of links. One planning tool before departure, a different hub once I landed. From a brief-first AI workflow to a shipped app.
Impact: Saved time and reduced effort by keeping all the information organized in one place.
Coming soon
Coming soon
Coming soon
Coming soon
Personal projects
Personal projects
Decoding Duolingo: The Impact of Gamification on the User Experience
Decoding Duolingo: The Impact of Gamification on the User Experience
Personal project
Built with AI
Claude Code
I explored how Duolingo's gamification drives engagement and long-term retention. The research focused on streaks, badges, and progress indicators, their role in habit-building, and where they fall short for different user types.China trip needed a better planning tool, so I built one. The real experiment was the process: how to work with an AI coding agent from brief to production, without losing design quality.
I explored how Duolingo's gamification drives engagement and long-term retention. The research focused on streaks, badges, and progress indicators, their role in habit-building, and where they fall short for different user types.China trip needed a better planning tool, so I built one. The real experiment was the process: how to work with an AI coding agent from brief to production, without losing design quality.
Results: Revealed how gamification mechanisms support daily learning habits, while identifying gaps that affect long-term engagement for diverse learners.
Impact: Reduced friction in multi-step pension applications, improved task completion for less tech-savvy users, and enabled internal teams to scale with a reusable UI system.
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