Hi there! I’m Florencia Daniele
A strategic UX/UI Product Designer with experience in marketing
With 6 years of experience across companies of all sizes, including a digital banking app in fintech and a large multi-role pension platform, I contribute to web and mobile solutions, from early exploration to full redesigns.
Hi there! I’m Florencia Daniele
A strategic UX/UI Product Designer with experience in marketing
With 6 years of experience across companies of all sizes, including a digital banking app in fintech and a large multi-role pension platform, I contribute to web and mobile solutions, from early exploration to full redesigns.
Hi there! I’m Florencia Daniele
A strategic UX/UI Product Designer with experience in marketing
With 6 years of experience across companies of all sizes, including a digital banking app in fintech and a large multi-role pension platform, I contribute to web and mobile solutions, from early exploration to full redesigns.
Work
Selected projects
Work
Selected projects
Work
Selected projects
Restructuring credit card management to reduce friction and confusion
Restructuring credit card management to reduce friction and confusion
Overview
I restructured the credit card management flow for a digital bank, helping users complete tasks faster and with less confusion. The redesign improved navigation clarity, reduced friction, and increased user confidence.
I restructured the credit card management flow for a digital bank, helping users complete tasks faster and with less confusion. The redesign improved navigation clarity, reduced friction, and increased user confidence.
Fintech
Mobile app
Banking
Redesign
Restructuring credit card management to reduce friction and confusion
Overview
I restructured the credit card management flow for a digital bank, helping users complete tasks faster and with less confusion. The redesign improved navigation clarity, reduced friction, and increased user confidence.
Fintech
Mobile app
Banking
Redesign
IMPACT
IMPACT
IMPACT
IMPACT
Reduced user confusion and time spent on key actions
Reduced user confusion and time spent on key actions
Reduced user confusion and time spent on key actions
Minimized user errors by improving content clarity
Minimized user errors by improving content clarity
Minimized user errors by improving content clarity
Increased user confidence through clearer feedback and hierarchy
Increased user confidence through clearer feedback and hierarchy
Increased user confidence through clearer feedback and hierarchy
Increased user confidence through clearer feedback and hierarchy
Bringing a 360,000-member pension fund's application online, through a full platform redesign
Bringing a 360,000-member pension fund's application online, through a full platform redesign
Bringing a 360,000-member pension fund's application online, through a full platform redesign
Overview
I redesigned the user experience of a complex role-based pension platform alongside a cross-organizational team, improving accessibility, navigation, and clarity for both members and institutional users.
I redesigned the user experience of a complex role-based pension platform alongside a cross-organizational team, improving accessibility, navigation, and clarity for both members and institutional users.
Multi-role platform
B2B2C
Accessibility-driven design
Bringing a 360,000-member pension fund's application online, through a full platform redesign
Overview
I redesigned the user experience of a complex role-based pension platform alongside a cross-organizational team, improving accessibility, navigation, and clarity for both members and institutional users.
Multi-role platform
B2B2C
Accessibility-driven design
IMPACT
IMPACT
IMPACT
IMPACT
Logo
Logo
Logo
Logo
Logo
Logo
Logo
Reduced support inquiries by 25% in 3 months
Reduced support inquiries by 25% in 3 months
Reduced support inquiries by 25% in 3 months
Gave users more autonomy over their own pension application
Gave users more autonomy over their own pension application
Gave users more autonomy over their own pension application
Enabled internal teams to scale with a reusable UI system
Enabled internal teams to scale with a reusable UI system
User Research
Storytelling
Visual Design
User Interface Design
Product Design
Product Design
AI Augmented Workflows
Information Architecture
Information Architecture
Accessibility Standards
Design Systems
What I bring to the table
What I bring to the table
What I bring to the table
I focus on I focus on asking the right questions, mapping what matters, and reducing friction in web and mobile solutions that feel intuitive and meaningful for users.
I focus on I focus on asking the right questions, mapping what matters, and reducing friction in web and mobile solutions that feel intuitive and meaningful for users.
I focus on I focus on asking the right questions, mapping what matters, and reducing friction in web and mobile solutions that feel intuitive and meaningful for users.
Stack
My go-to tools
From research synthesis to dev handoff, these are some of the tools that keep the process moving and collaboration on flowing.
Stack
My go-to tools
From research synthesis to dev handoff, these are some of the tools that keep the process moving and collaboration on flowing.
Stack
My go-to tools
From research synthesis to dev handoff, these are some of the tools that keep the process moving and collaboration on flowing.
Design & Prototyping:
Design & Prototyping:
Design & Prototyping:
Figma Make, Framer, Figma
Figma Make, Framer, Figma
Figma Make, Framer, Figma
Research:
Research:
Research:
Dovetail, Maze, UXCam, Miro
Dovetail, Maze, UXCam, Miro
Dovetail, Maze, UXCam, Miro
AI augmented workflows:
AI augmented workflows:
AI augmented workflows:
Claude, ChatGPT, GranolaAI
Claude, ChatGPT, GranolaAI
Claude, ChatGPT, GranolaAI
Project Management:
Project Management:
Project Management:
Notion, Jira, ClickUp, Teams, Slack
Notion, Jira, ClickUp, Teams, Slack
Notion, Jira, ClickUp, Teams, Slack
Soft Skills
What colleagues notice first
Soft Skills
What colleagues notice first
Soft Skills
What colleagues notice first
Curious
Flexible
Fast learner
Clear communicator
Curious
Flexible
Fast learner
Clear communicator
Curious
Flexible
Fast learner
Clear communicator
Organized
Organized
A team-worker with autonomy
A team-worker with autonomy
Comfortable challenging
assumptions
Comfortable challenging
assumptions
Organized
A team-worker with autonomy
Comfortable challenging
assumptions
Systems thinking
Systems thinking
Strategic mindset
Strategic mindset
Big picture thinker
Big picture thinker
Analytical
Analytical
Systems thinking
Strategic mindset
Big picture thinker
Analytical
My Background
How my background helps me stand out
I graduated from Fashion Design and also from Marketing. Both careers have helped me to develop a range of skills that are useful in my daily work.
My Background
How my background helps me stand out
I graduated from Fashion Design and also from Marketing. Both careers have helped me to develop a range of skills that are useful in my daily work.
My Background
How my background helps me stand out
I graduated from Fashion Design and also from Marketing. Both careers have helped me to develop a range of skills that are useful in my daily work.
Fashion Design taught me design thinking, aesthetics, colour theory, design principles, and visual systems.
Marketing taught me about branding, storytelling, market research, the product's life cycle, and the importance of KPI.
How I think and collaborate
How I think and collaborate
What’s your biggest strength as a designer?
What do you bring to a design team?
How do you collaborate with developers and PMs?
What kind of projects do you enjoy most?
How do you stay aligned with remote or distributed teams?
How do you usually start a new project?
Have you worked with design systems?
Do you also do research?
Do you prefer agency or in-house work?
How I think and collaborate
What’s your biggest strength as a designer?
What do you bring to a design team?
How do you collaborate with developers and PMs?
What kind of projects do you enjoy most?
How do you stay aligned with remote or distributed teams?
How do you usually start a new project?
Have you worked with design systems?
Do you also do research?
Do you prefer agency or in-house work?
Testimonials
What it's like working with me
Real stories from people who’ve shared projects, challenges, and everyday teamwork with me on different projects.
Testimonials
What it's like working with me
Real stories from people who’ve shared projects, challenges, and everyday teamwork with me on different projects.
Testimonials
What it's like working with me
Real stories from people who’ve shared projects, challenges, and everyday teamwork with me on different projects.
“Flor can design end-to-end experiences, from research to dev handoff, always bringing autonomy and client management skills. She’s empathetic, committed, and adds momentum and value to any team.”
Milagros F.
Design Strategy | UX Leadership
“Flor brings strong collaboration skills, versatility, and a user-centered mindset. She turns metrics into insights, stays organized, and keeps the team focused on project goals with smooth progress.”
Yanina S. S.
UX/UI Designer
“Florencia is reliable, proactive, and strategic. She understands business context, strengthens client relationships, and creates impactful deliverables from scratch that truly add value.”
Josefina C.
Design Strategy | UX Leadership
“I wholeheartedly recommend her for her constant curiosity and eagerness to learn new things. She handles multiple projects simultaneously with great attention to detail. She’s fast, resourceful, a skilled professional and a fantastic teammate.”
Marian D. N.
Sr Graphic Designer | Project Manager | Team Lead Design
“Flor is highly organized, reliable, and adapts easily in teams. She manages priorities well, brings fresh ideas, and takes initiative in proposing improvements that benefit both the team and project.”
Micaela C.
Commercial Coordinator
“Florencia is talented, committed, and detail-oriented. She has excellent organizational and analytical skills, works well in teams, and stands out for her Marketing and Design expertise.”
Jaudiely A.
Process Specialist
“Flor can design end-to-end experiences, from research to dev handoff, always bringing autonomy and client management skills. She’s empathetic, committed, and adds momentum and value to any team.”
Milagros F.
Design Strategy | UX Leadership
“Flor brings strong collaboration skills, versatility, and a user-centered mindset. She turns metrics into insights, stays organized, and keeps the team focused on project goals with smooth progress.”
Yanina S. S.
UX/UI Designer
“Florencia is reliable, proactive, and strategic. She understands business context, strengthens client relationships, and creates impactful deliverables from scratch that truly add value.”
Josefina C.
Design Strategy | UX Leadership
“I wholeheartedly recommend her for her constant curiosity and eagerness to learn new things. She handles multiple projects simultaneously with great attention to detail. She’s fast, resourceful, a skilled professional and a fantastic teammate.”
Marian D. N.
Sr Graphic Designer | Project Manager | Team Lead Design
“Flor is highly organized, reliable, and adapts easily in teams. She manages priorities well, brings fresh ideas, and takes initiative in proposing improvements that benefit both the team and project.”
Micaela C.
Commercial Coordinator
“Florencia is talented, committed, and detail-oriented. She has excellent organizational and analytical skills, works well in teams, and stands out for her Marketing and Design expertise.”
Jaudiely A.
Process Specialist
“Flor can design end-to-end experiences, from research to dev handoff, always bringing autonomy and client management skills. She’s empathetic, committed, and adds momentum and value to any team.”
Milagros F.
Design Strategy | UX Leadership
“Flor brings strong collaboration skills, versatility, and a user-centered mindset. She turns metrics into insights, stays organized, and keeps the team focused on project goals with smooth progress.”
Yanina S. S.
UX/UI Designer
“Florencia is reliable, proactive, and strategic. She understands business context, strengthens client relationships, and creates impactful deliverables from scratch that truly add value.”
Josefina C.
Design Strategy | UX Leadership
“I wholeheartedly recommend her for her constant curiosity and eagerness to learn new things. She handles multiple projects simultaneously with great attention to detail. She’s fast, resourceful, a skilled professional and a fantastic teammate.”
Marian D. N.
Sr Graphic Designer | Project Manager | Team Lead Design
“Flor is highly organized, reliable, and adapts easily in teams. She manages priorities well, brings fresh ideas, and takes initiative in proposing improvements that benefit both the team and project.”
Micaela C.
Commercial Coordinator
“Florencia is talented, committed, and detail-oriented. She has excellent organizational and analytical skills, works well in teams, and stands out for her Marketing and Design expertise.”
Jaudiely A.
Process Specialist
Discover the designer shaping experiences and products
Discover the designer shaping experiences and products
Discover the designer shaping experiences and products
From big questions to thoughtful solutions
From big questions to thoughtful solutions
From big questions to thoughtful solutions
Behind every project lies a process, a passion, and a purpose. Learn about my journey, work ethic, and what drives me to craft thoughtful, human-centered experiences. Discover my story, how I work, and why I believe in designing with intention and impact.
Behind every project lies a process, a passion, and a purpose. Learn about my journey, work ethic, and what drives me to craft thoughtful, human-centered experiences. Discover my story, how I work, and why I believe in designing with intention and impact.
Behind every project lies a process, a passion, and a purpose. Learn about my journey, work ethic, and what drives me to craft thoughtful, human-centered experiences. Discover my story, how I work, and why I believe in designing with intention and impact.
© 2026 Florencia Daniele